A.W.A.K.E. MODE was founded in London in 2012 by Natalia Alaverdian.

A.W.A.K.E. MODE is exploring the idea of creating an avant-garde yet versatile wardrobe, recognisable for its innovative cuts, unexpected details, light-heartedness, and subtle cross-cultural and historical references from art and film.

In the world driven by fast-changing trends, A.W.A.K.E. MODE is determined to produce unique and almost art-object-like pieces, adaptable to fit into a woman’s daily life.