After graduating from London College of Fashion, Farah Almesbah established her brand in 2016. Drawing her inspiration from midcentury and period fashion modernised to fit the modern woman. 

Her demi-couture designs are made in a manner to be timeless, elegant and unique.

Farah learned to cut her designs herself carefully to flatter the woman’s body using the finest fabrics and couture embroidery techniques.

Her brand was mainly spread by word of mouth, and her designs quickly attracted celebrities and influential women regionally and worldwide.