The dream of Didem Targay came to fruition in 2016 following  the establishment of her very first shoe line.

Inspired by the jewel-blue skies of Nice,she chose to name the brand Blue.

In 2017 Didem has joined forces with the Kuwaiti fashion forward duo SHAUKHA AL KHUBAIZI & BEDOOR AL EESA founderds of footwear KW to collaborate and take the brand next level.